ACE’s KEYS TO SUCCESS

1.  Satisfied and loyal customers – satisfied customers who remain loyal, repeat purchase, and refer other customers, which results from developing a superior and efficient delivery process through knowledgeable and productive service employees.  It is 10 times easier and cost effective to keep existing customers than acquiring new ones.

2.  Satisfied and productive service employees – more satisfied, loyal, and hard-working employees, which results from empower frontline service employees to give them the authority, responsibility, and incentives they need to recognize, care about, and tend to customer needs.

3.  Small can be beautiful – through smart niching, Ace believes small players can compete effectively against industry giants by understanding the value of our unique product mix and recognize that shopping is a highly sensual experience. Our showroom and trade shows will be visually appealing and come with striking displays, hard-copy catalogues & flyers, and filled with the aroma of freshly picked fresh flowers … etc.

4.  Competitive Edge - The gifts we sell are branded.  We start with a critical competitive edge where there are only few giftware wholesales whose primary business is in wholesale.  Some wholesalers also secretly open family owned retail stores to compete with their own clients.  We can focus on what we do the best and offer many products at a fraction of the retail price.  In addition, from time to time, we can even promote our products at the cost price to bring in traffic flows for our clients during the weak season.  We also have a very high regard for customer service that will be unparalleled in this industry.  We believe based on the changes currently going on in this industry, slowing economy & high unemployment rate, Ace Annison Ltd is positioned to be the new leader in the field which will make others take notice of our exemplary services.